Uniqueness Sells Dampo Awang Beach

Kartini Beach Recreation Park (KBRP) Rembang, Central Java, now called Dampo Awang Beach. This new name emerged after the government Rembang District gave attractions management rights are to the private sector. The purpose of this new labeling is to create the image that can only increase the number of tourists visit.

Giving a new name to be reasonable Dampo Awang Beach is because it is part of a strategy to improve the image if a helpless attractions pull anymore. However, change of name can not be done lightly. The new name should be more representative of those attractions so as not to obscure the image you want to achieve.

Then, if Dampo Awang Beach proper name? Is not the name of Kartini more familiar to the community because it has a close history? Managers do have a more detailed reasons. However, if the reason for the historical factors, Kartini name is more powerful to positive value support for the image of tourists.

RA Kartini name more represent Rembang. Note the journey of life is the emancipation of women fighters became part of Rembang history. Historical evidence now enshrined in the Museum and the Mausoleum of Kartini so that the existence of KBRP to be a part of Rembang history. So, Kartini brand are even more tourists compelling.

However, if the new name to create differentiation with other coast, the Awang Dampo name more effective. During this happens biased information, each called Kartini Beach, the attention of tourists led to the Kartini Beach in Jepara. Dampo Awang Beach name became a clear distinction between the beach in Rembang and Jepara.

In addition to the new name, the success of image improvement Dampo Awang Beach determined by the revitalization of tourism facilities offered to tourists. The better tourist facilities, the chance of visiting many tourists.

Recreational facilities that could long be maintained, but needs to be packed more variatif. New facility should have value added and has a characteristic that distinguishes the facilities in other regions attractions.

However, any facility which will be added, there should be a confirmation of the identity associated with Dampo Awang. As a mascot, the uniqueness should Dampo Awang'll enjoy the tourist sites that reinforce the differences with other coastal attractions.

There are currently only Dampo Awang anchor on display at the beach pavilion. Far more interesting if the manager display historical objects Dampo Awang other relics, such as boat Dampo Awang. If not possible, managers can create and install a replica. It is also important to create a mini museum displaying trinkets associated with Dampo Awang. (Awi Wiyono/ Kompas, July 28,2009)